Job Description
Creative Strategist
Remote – International Contractor This is a fully remote international contractor role for candidates located outside of the United States. Position Overview
The Creative Strategist will own the development of performance-driven creative for paid social and other growth channels — from initial hypothesis through concept, brief, production direction, and post-launch analysis. This role sits at the intersection of strategy, creative, and performance: you’ll translate audience insight and campaign data into testable creative concepts that move business metrics.
Key Responsibilities
Strategy & Research
- Develop creative strategies aligned with client growth goals across the full funnel (awareness, consideration, conversion, retention)
- Conduct customer research — review mining, support tickets, sales calls, surveys — to surface insights that drive new angles, hooks, and value propositions
- Run regular creative teardowns of competitors and category leaders; maintain a swipe file and inspiration library
- Build messaging frameworks grounded in established models (e.g., Jobs-to-be-Done, Eugene Schwartz awareness levels, value-equation thinking)
Creative Production & Briefing
- Write creative briefs that include hypothesis, audience, channel, format spec, and KPI — not just creative direction
- Develop ad concepts across formats (static, video, UGC, talking head, mixed media) for paid social and adjacent channels
- Brief and direct UGC creators, editors, designers, and freelance production partners
- Maintain a consistent creative output cadence and a healthy pipeline of concepts in market
Performance & Iteration
- Own a hypothesis-driven creative testing roadmap with clear variables (hook, angle, format, offer) and pre-defined success metrics
- Analyze creative performance in tools like Motion, Atria, Triple Whale, Meta Ads Manager, or equivalent and translate findings into the next round of concepts
- Partner with paid media to diagnose creative fatigue, scale winners, and retire losers based on thresholds for CPA, ROAS, hook rate, hold rate, and thumb-stop rate
- Lead post-launch analyses and retros that turn results into shareable learnings across the team
Collaboration
- Participate in client meetings and present strategic recommendations clearly and professionally
- Collaborate across internal teams (paid media, account, design) and external partners
- Stay current on marketing trends, AI tools, consumer behavior, and emerging digital platforms
Required Qualifications
- MUST have 2+ years specifically in performance/direct-response creative for paid social — ideally in DTC, B2B SaaS, or agency contexts
- Portfolio with at least 3 case studies showing: starting hypothesis → creative concept → result → learning. No portfolio, no interview.
- Demonstrated quantitative literacy: comfort reading dashboards, calculating lift, understanding statistical significance basics, and clear command of CTR, CVR, CPA, ROAS, hook rate, hold rate, and contribution margin
- Strong writing chops in short-form ad copy, hooks, and scripts (15s / 30s / 60s)
- Excellent verbal and written English; comfortable presenting to clients in professional settings
- Strong understanding of customer psychology and at least one consumer behavior framework (e.g., JTBD, Schwartz awareness levels)
- Hands-on experience with AI creative and production tools — e.g., Midjourney, Runway, ChatGPT/Claude, ElevenLabs, CapCut, Descript, Figma
- Experience briefing and directing video creative (UGC, talking head, mixed media), not solo production only
- Strong organizational and project management skills with a high level of accountability and responsiveness
- Minimum 3–4 hours of daily overlap with US Eastern Time
Preferred Qualifications
- Experience working with remote international teams
- Experience in growth-stage companies or agencies
- Familiarity with creative analytics platforms (Motion, Atria, Triple Whale) and ad platforms (Meta Ads Manager, TikTok Ads Manager, Google Ads)
- Background managing or mentoring junior creatives, freelancers, or production teams
Work Environment
- Fully remote global team
- Asynchronous-first work environment with regular synchronous collaboration
- Collaborative and fast-moving environment
- Results-oriented culture focused on innovation, execution, and continuous improvement
- Regular communication through virtual meetings, messaging platforms, and collaborative project tools
Compensation & Benefits
- Compensation: $40,000 – $50,000 USD per year (depending on experience, expertise, and scope of work)
- 12 paid holidays annually
- 18 days of paid time off (PTO) annually
Job Tags
Contract work, For contractors, Freelance, Remote work